Be your own label – Crazy Idea or Lifetime Occasion?

Following what a whole bunch of (tech-ish) players in the music industry advertise – artists (…and their teams…) today can release music, sell directly to listeners and build a community around their work without waiting for a traditional gatekeeper. Great on paper, but let’s be honest: having access to the tools is not the same as knowing how to use them. Hiring service providers doesn’t mean artists can simply relax and concentrate on being creative…
So what makes an independent release actually work? How do you turn listeners into supporters, decide what to sell and how to sell it, and build something that can last beyond release day? Where do you get the cash from to run a campaign? How to account royalties? What is fair remuneration for the artists’ teams who, at the end of the day, have to operate as a label, or almost? There’s a lot do be discussed (ideally) before considering turning a self release into an actual, successful label brand, or at least into a viable business model…

Access to the talk is included with a Linecheck Meeting Pass or Single Day Ticket.

Discover the full programme at linecheck.it.